SKYNa brand centered around self-conscious and intimate love, aimed to be the embodiment of Valentine's Day - a holiday full of love and pleasure, not just for couples. When they wanted to launch their digital campaign for their sex toys, they knew they couldn't compete with the clichéd messages of their competitors. Instead, they took a unique approach and used the overwhelming presence of love to their advantage.
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The result was a campaign that stood out from the typical Valentine's Day noise, with a bold and genuine message: "Love is in the air, share it or don't." To emphasize that love is not exclusive to romantic relationships, SKYN created a hero video that features a collage of loving scenes, culminating in a climax accompanied by frenzied jungle sounds.
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The promotion offered a discount to all customers and doubled if they shared with their partner. This encouraged sharing and solidified SKYN's commitment to promoting love and pleasure in all forms.

On Valentine's Day, romance flourishes and brands go crazy with over-the-top marketing campaigns. However, SKYN, a brand focused on self-aware and intimate love, wants to stand out as the ambassador for a Valentine's Day filled with love and pleasure, not just for couples.
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To launch their digital campaign for sex toys, SKYN realized that they could not compete against the saturation of "sweetheart" love from their competitors. Instead, they took a bold approach, like David against Goliath, by using their strength in a more impactful way.
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The result was a campaign that broke through the noise of love-filled messaging, with a straightforward, yet genuine claim: "Love is in the air, share it or don't!" To emphasize that love is not just for romantic couples, they created a hero video where a collection of loving expressions are dubbed over with increasing chirping sounds, until they reach a frantic crescendo worthy of a deep jungle.
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The promotion encouraged sharing by offering a discount to all, which doubled if shared with a partner.
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The campaign was developed for the Australian, European, and American markets. On top of the social media content like Instagram and Facebook stories, carousels and videos, we produced adaptations for underground billboards and retail material to support the Valentine's Day discount, 10% on all items and a 20% discount on purchasing two.